Equator Pure Nature
Equator Pure Nature
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    • Home
    • Who We Are
      • Company Overview
      • Board Advisory
      • Pipper Standard® Vision
    • Our Technology
    • Patents & Certifications
    • Awards & Recognition
    • News, Events & Articles
    • Media Room
    • Our Product
      • Laundry Care
      • Home Care
      • Baby Care
      • Personal Care
      • Pet Care
    • Where to buy
      • Thailand
      • International
  • Home
  • Who We Are
    • Company Overview
    • Board Advisory
    • Pipper Standard® Vision
  • Our Technology
  • Patents & Certifications
  • Awards & Recognition
  • News, Events & Articles
  • Media Room
  • Our Product
    • Laundry Care
    • Home Care
    • Baby Care
    • Personal Care
    • Pet Care
  • Where to buy
    • Thailand
    • International

How is Pipper Standard® different?

Pineapple power replaces harsh chemicals — same cleaning strength, but safer

Pipper Standard® Lacto-Fermentation Process: A Sustainable Cleantech Innovation 


We employ a proprietary Lacto-Fermentation Process to transform locally sourced pineapples into effective, natural cleaning agents, known as “Pineapple Power.” The process is supported by rigorous quality control and a zero-waste approach.

The supply chain begins with the procurement of fresh pineapples directly from local Thai farmers, supporting the community while maintaining raw material integrity. After a thorough cleaning procedure, the whole fruits are finely chopped and blended with water, sugar, and a specific strain of Lactobacillus.

This mixture is then transferred to a controlled environment where the fermentation process is carefully regulated. The resulting fermented composition contains bromelain with residual enzymatic activity derived from the pineapple raw materials. This fruit-based agent serves as the foundational ingredient — the “Pineapple Power” — used across the Pipper Standard® product range.

To ensure safety and performance, the fluid undergoes a dual-phase quality control protocol. The initial filtration phase tests for pH balance, sugar concentration, cleanliness, and active ingredient levels. This is followed by a secondary inspection, after which a formal Certificate of Analysis (COA) is issued.

Once certified, the purified extract is transported in bulk tanks to our manufacturing facility, where it serves as the core active ingredient in Pipper Standard® products. In keeping with our environmental standards, residual pineapple pulp is upcycled into dried animal feed, and wastewater is treated and repurposed for on-site landscape irrigation.

Your Journey to Chemical-Free Living Starts Here

Why Natural Cleaning Matters—And How We Formulated It From Pineapple Innovation

What We Use


  • Pineapple Fermentation Innovation:  Our signature surfactant is derived from pineapple fermentation — fruit-based biosurfactant that delivers effective cleaning without harsh chemical surfactants. Backed by dermatological testing for sensitive skin care. 
  • Gentle Preservatives: We replace synthetic preservatives such as MI, MIT, and parabens with gentle alternatives, reducing the risk of allergic reactions.
  • U.S. FDA allergen standards:  Where fragrance is required, we use only natural essential oils and/or allergen-free fragrance, formulated with sensitive skin in mind and non-irritation certified. 
  • No Harsh Additives: No dyes. No optical brighteners. Nothing added that does not serve a functional purpose.
  • No Petrochemical-based Surfactants: Our primary surfactant is derived from pineapple fermentation rather than petrochemical-based surfactants.
     

What We Don't Use


  • No SLES, alcohol ethoxylates (AEO), 1,4-dioxane, or formaldehyde
  • No MI, MIT, or parabens
  • No dyes or optical brighteners


At Pipper Standard®, we believe cleaning products should be both effective and safe. That's why we develop every formula with carefully selected ingredients to provide effective cleaning while being gentle on sensitive skin, including for those with allergies. 

Pipper Standard® Cleaning Efficacy

Pineapple Power - Your Natural Solution

When we test Pipper Standard®'s cleaning power in our laboratory, it typically outperforms both conventional chemical cleaners and eco-friendly alternatives marketed as "natural." 


The numbers:

  • Pipper Standard: 6,608 colorimeter points
  • Chemical-based brands: ~5,900 points
  • Products marketed as natural (with synthetic surfactants): 5,766 – 5,794 points
  • Fully natural-surfactant cleaners:4,721 – 4,998 points
  • Category average: 5,382 points


Higher colorimeter value = greater ability to remove soil and stains.

You read that right. We didn't sacrifice cleaning power to avoid harsh chemicals. 

We just engineered it differently.

 

Reference: Based directly on the provided "OUR CLEANING POWER" colorimeter value bar chart

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