
Our business was founded by Peter Wainman and Sirilak Narongtanupone in 2010. Our founders had allergic/severe irritation reactions (itchy red skin and asthma) from a chemical laundry care product commonly used in Thailand. After these allergic reactions, our founders decided to switch all of their laundry care and other home cleaning products to natural cleaning products.
The brand emerged from a deliberate scientific inquiry: Could natural fermentation science deliver cleaning efficacy comparable to synthetic chemicals, while maintaining safety and environmental certifications? This core question drove our founders to develop proprietary fermentation-based biotechnology—what we now call Pineapple Power or Pineapple Fermentation Technology™—resulting in naturally-derived surfactants with performance parity to conventional chemical cleaners.
Every Pipper Standard® product begins with uncompromising standards.
From research and formulation, to strict quality control, we combine scientific expertise with naturally derived innovation to deliver products that families can trust every day.
Our commitment to quality extends to every stage of the process.
Each product is carefully inspected before delivery, ensuring that every bottle reflects the standards our customers trust.
Quality isn't just built into our products—it's verified in every bottle. Before reaching our customers, each product undergoes inspection to ensure it meets our standards for quality, safety, and consistency.
Every step of our logistics process is designed to protect the quality
of our products, ensuring they arrive safely and are ready to support
chemical free living.

Pipper Standard® entered the Thai market in late 2014 with its laundry care series. Distribution soon expanded to other countries, reflecting strong organic demand driven by consumers' word-of-mouth rather than paid marketing. This early traction signaled that families across diverse geographies shared the same core concern: the need for household cleaning solutions that delivered performance without chemical exposure.

The Natural Cleaning Power of Pipper Standard® products, or as we call it, “Pineapple Power”, has achieved various stringent international validations. Backed by global patents covering markets representing roughly 70% of global GDP for its proprietary pineapple fermentation technology across major economies—including the United States, Europe, China, Indonesia, India, Thailand and other market in Asia —the brand's efficacy and safety are further certified by leading third-party institutions, including clinical non-irritation and hypoallergenic certifications alongside international institutions like United States Department of Agriculture (USDA) and Dermatest in Germany.

Currently, our products are available in 15+ markets in Asia and the Middle East with a diversified product portfolio that now extends beyond home, laundry, and baby care into personal care
and pet care segments.
Our natural daily-use product portfolio leverages our globally patented technology that competitors without proprietary technology cannot replicate.
.jpg/:/cr=t:0%25,l:0%25,w:100%25,h:100%25/rs=w:1240,cg:true)
Equator Pure Nature operates across three pillars that define the Bio-Circular-Green (BCG) framework. Here's how we match each one.
BIO: Pineapple Fermentation as a Core Ingredient
Every Pipper Standard® product contain our secret sauce from our proprietary pineapple fermentation. This fermented fruit contains biosurfactants, organic acids, enzymes and anti-microbial properties making Pipper Standard® products perform compareable or better than chemical products but requires zero toxic auxiliary chemicals
CIRCULAR: Zero Waste and Recycle our bottles
We use whole pineapple fruits including crusts in our proprietary lacto-fermentation process. Crusts and sediments after filtration are dried and used to feed animals. Manure from animal is used to grow further crops, supporting a circular economy. We use HDPE, recycle plastic materials for our bottles and every year, we run campaigns for example: “Kor Kuat Kuen” or “Ask for bottles back” to take our bottles from end consumers to create new PCR (post-consumer-recycled) bottles.
GREEN: No petrochemical ingredients
From our founder’s allergic reaction to petrochemical ingredients, we select natural ingredients to create our broad range of products. Pineapple fermentation allows us to clean without adding petrochemical ingredients. Our products are certified biodegradable by Thailand Textile Institute.
Give your empty Pipper Standard bottles a second life. Join our recycling initiative, running since 2020, and claim exclusive rewards.

Pineapples grow in abundance in Thailand. Equator Pure Nature buys pineapple directly from local farmers — sourcing over 100 metric tons annually — supporting sustainable income to the local communities. Thailand's tropical temperature also helps the fermentation process to occur naturally. With the ASEAN Economic Community (AEC) in effect and the ease of export throughout the region, we are ideally situated to take advantage of the region's economic growth. Our products are tariff free in the AEC and in countries in which other free trade agreements apply, totaling more than two billion people.
Copyright © 2012 - 2026 Equator Pure Nature - All Rights Reserved.