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Pipper Standard was spotlighted in The Nation (Thailand)
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Our Chairman & CEO Peter Wainman was on CNBC’s Street Signs Asia to talk about pollution in the AEC
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From an allergy sufferer to clean tech pioneer – Peter Wainman believes a ‘healthy environment start
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Clean-tech pioneer Pipper Standard awarded three patents by European Patent Office
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Pipper Standard awarded three European patents
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Pipper Standard receives ‘All Natural Excellence Award’
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Pipper Standard receives Good Design Award in Tokyo
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Equator Pure Nature featured in Beacons of Asia 2017
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Equator Pure Nature receives Asia Corporate Excellency and Sustainability Awards 2017
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Front page of CEO Plus column in Thansetthakij newspaper on Pipper Standard’s global expansion throu
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Exclusive interview with Business Plus on PipperStandard global expansion
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Excited to have full feature on USTV in Taiwan!
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Pipper Standard featured on NEXTTV in Taiwan following a successful press conference!
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Pipper Standard’s Laundry Detergent bottle won the DEmark Award for our design concept!
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Tencent news - Peter Wainman, CEO and Co-Founder discusses expanding into China
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IQIYI News - Pipper Standard Expanding into China
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Tudou News - Pipper Standard Expanding into China
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PiPPER Standard is featured on the cover of Wanderlust expat magazine!
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Youku News - Pipper Standard Expanding into China
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CEO and Co-founder of Equator Pure Nature Awarded Most Innovative Entrepreneur
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PiPPER STANDARD was featured in Prachachart Business, 10-12 April 2017
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Equator Pure Nature team for winning the Most Environmentally Sustainable business award
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Mr. Peter Wainman and K. Sontaya Kunplome, former Minister of Tourism and Sports
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It’s not just about the ideas but it’s about making things happen.
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2016 December Lifestyle Challenges Affecting Health in Asia Japan Times
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2016 December Asia's Economy Requires Healthy Option Jakarta Post
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We were featured in an Industry Spotlight by Eco-Business
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Our United States patents, issued for our cleaning technology centered around fruit fermentation
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PiPPER STANDARD in the October, 2016 OK Magazine
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PiPPER STANDARD, Product for Life Enhancement
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PiPPER STANDARD: Bicycle Riders’ Preference
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Equator Pure Nature and Pipper Standard were mentioned in the Singapore Straits Times
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PiPPER STANDARD® won Eco Award 2016 in Hong Kong
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Equator Pure Nature Launches PiPPER STANDARD® Products in Laos
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Peter Wainman Named Eco Entrepreneur at Entrepreneur NOW Awards 2015
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PiPPER STANDARD® - A Healthy Environment Starts at School
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The 2nd Thailand Plastics Awards 2015 Dinner Party
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Interview with Mr. Peter Wainman, Chairman and CEO of Equator Pure Nature on GURU Magazine
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Curtis Chin, former U.S. Ambassador to the Asian Development Bank mentioned Equator Pure Nature
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Pipper Standard was spotlighted this week in The Nation (Thailand) as a business case study in leveraging consumer trends related to Asia's enduring pollution challenge.
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Clearing SE Asia’s skies will require changing consumer attitudes
opinion November 19, 2018 01:00
By Curtis S Chin
Special to The Nation
While haze-filled images from India and China often dominate media coverage, pollution increasingly takes its toll across much of Asia, including Southeast Asia and even in Singapore – the site of this year’s Asean Summit.
But there is also hope and opportunity as evolving Asian consumer behaviour encourages the transition away from “development at any cost”. As the Milken Institute Asia Summit convened recently in Singapore, this trend was front and centre as leaders focused on how best to navigate a region in transition.
Governments and businesses must recognise that there are ways to better align short-term economic interests with the longer-term goal of ending the rampant pollution across the increasingly urbanised region.
I see this in my own work with investors and start-ups, including through serving on the advisory board of Equator Pure Nature, a Thailand-based “cleantech” company that produces and sells a line of natural, environment-friendly, biodegradable household cleaning products under the brand Pipper Standard.
With growing numbers of consumers in Asia worried about the impact of polluted skies and waters on them and their children, the trend toward healthier products that began in the West has come to our region. It is time for all Asia, including Southeast Asia, to transition to a more sustainable development approach – and put an end to pollution that ensures hashtags like #smogageddon and #airpocalypse end up trending on social media each year.
Pollution’s deadly impact
The stakes and costs are high. Air pollution leads to loss of productivity as employees call in sick or come to work late. More critically it leads to loss of life as a result of strokes, heart disease, chronic obstructive pulmonary disease, lung cancer and acute respiratory infections, according to the World Health Organisation.
One-third of global air pollution deaths are now in Asia, says the WHO. That’s 2.2 million out of the world’s 7 million premature deaths each year from air pollution.
In South Asia, Indian cities such as New Delhi, Varanasi and Patna are now among the most polluted in the world, according to a WHO database of more than 4,300 cities.
In East Asia, due in part to China’s rapid industrialisation over the last five decades, Chinese cities continue to draw attention for smog-filled skies. There is, however, progress in China’s ongoing war on pollution as a government clampdown on coal burning this past winter delivered bluer skies in Beijing.
And in Southeast Asia, worries grow over the possible return of the deadly haze that has previously blanketed large parts of the region – a consequence of slash-and-burn agriculture in Indonesia. In 2015, fires in Indonesia laid waste to 2 million hectares of land, causing US$16 billion in damage and frayed relations between Indonesia and haze-impacted neighbours Singapore, Malaysia and Thailand – not to mention soaring health concerns as facemasks came out and schools closed.
But in all this, there is also business opportunity. Thailand, the second largest economy in Southeast Asia after Indonesia, offers up a business case study.
The Thailand case study
Earlier this year, Bangkok experienced some of its worst air quality in decades. Rapid urbanisation and industrial development has led to a marked increase in pollution here as elsewhere in Asia, contributing to accelerating allergy and asthma rates.
Some 18 million Thais, or more than a quarter of the population, suffer from allergies, according to Equator Pure Nature CEO Peter N Wainman, citing data from the Allergy, Asthma and Immunology Association of Thailand (AAIAT). Among children in Bangkok, the rate is significantly higher, at 49.3 per cent. Over the past decade, the number of children in the Thai capital suffering from allergic rhinitis, whose symptoms include nasal inflammation, sneezing and itchy eyes, has risen by around 40 per cent.
“Allergies are a problem of modern society,” says Dr Porawat Makornwattana, an allergist at Bumrungrad Hospital in Bangkok. “Once a country becomes industrialised, the allergy rate goes up like an epidemic,” he adds. “It happens in every developed society. This is a well-known phenomenon.”
In the US, one in five people has allergies, and rates among children have tripled since the 1960s. Pollution can heighten sensitivity to common allergens, such as dust mites, or in some cases it can even trigger allergic development later in life, Porawat says.
A global consumer trend toward organic, all-natural products seeks to reassert control over environmental factors at the most local level – in the home. Wainman and I have seen this same movement take root in Bangkok, where organic farmers’ markets, all-natural body care, skin care and spa products, and hypoallergenic, non-toxic cleaning brands all have witnessed strong growth in recent years.
A healthy environment starts at home
Wainman, a former US investment banker, experienced a debilitating allergic reaction 10 years ago that he traced back to a chemical fabric softener he was using at home. The ordeal led him to work on the technology that ultimately led to his creation of the Pipper Standard cleaning products, made from fermented pineapple.
“I knew I couldn’t do anything about the traffic or pollution outside, but I had power over what I brought into my home,” Wainman says. “It’s made a huge difference in my life.”
Indeed, the company message – “A healthy environment starts at home” – well sums up one of the growing opportunities that exists in Asia for smart companies seeking to leverage consumer trends related to the region’s enduring pollution challenge.
In Asia’s polluted skies, I see a transition from challenge to opportunity. As Asia’s overall economic influence grows, so too will that of Asian consumers in shaping the world around us. And that, as the move away from chemical-based to more natural products continues, can benefit the health of businesses and consumers alike.
Curtis S Chin, a former US ambassador to the Asian Development Bank, is managing director of advisory firm RiverPeak Group. Follow him on Twitter at @CurtisSChin.
Source: http://www.nationmultimedia.com/detail/opinion/30358813
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Our Chairman & CEO Peter Wainman was on CNBC’s Street Signs Asia to talk about pollution in the AEC and how it affects health and the environment. Watch him explain how Pipper Standard helps to prevent allergies, asthma and further harm to our world’s environment.
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Pipper Standard, Thailand’s leading brand of natural household cleaning products, has been granted multiple patents by the European Patent Office for its proprietary fermented fruit technology.
See more: http://www.eco-business.com/press-releases/pipper-standard-awarded-three-european-patents-continues-rapid-expansion-across-asia/
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We are proud to receive the PANACEA ‘All Natural Excellence Award’ for our innovative and evidence-based natural ingredients in Pipper Standard products. This award highlights products that are truly innovative, has a unique approach and has notably contributed in the marketplace. It is also given to products that are environmentally friendly and go beyond existing competitive products in the market. Amongst many other awards that Equator Pure Nature Co., Ltd. has received, this one yet again highlights our innovative and eco-friendly fruit fermentation technology that is the core of all Pipper Standard household cleaning products. This award also reflects our company vision to improve people’s lives by decreasing their exposure to harmful chemicals.
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We are proud to announce that we received the internationally renowned Good Design Award 2017 (G Mark Award) in the packaging design category for our Pipper Standard Laundry Detergent bottle. The G Mark Award is highly recognized for design and is a solid guarantee that Pipper Standard’s packaging has a top international design. Our Japanese representative, Mr. Hirotaka Ogawa kindly attended the Good Design Awards Ceremony in Tokyo, Japan.
For more information: http://www.g-mark.org/award/describe/46104?token=chBkfuVgCo
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Equator Pure Nature Co., Ltd. is featured in the Beacons of Asia 2017 (Fourth Edition) recognized in the “Responsible SME” category. This magazine highlights Asia’s influential business leaders and sustainability advocates.
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Chairman and CEO, Peter Wainman discusses managerial success based on core values in all aspects of growing Pipper Standard both domestically and internationally
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Pipper Standard featured on NEXTTV in Taiwan following a successful press conference!
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Check out the article on Eco-Business here:
http://www.eco-business.com/press-releases/ceo-and-co-founder-of-equator-pure-nature-awarded-most-innovative-entrepreneur/
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Today we were featured in an Industry Spotlight by Eco-Business, recognized as a leading Asia Pacific "ECO" news and media group and based in Singapore. Eco-Business is focused on growing Asia Pacific’s environmentally responsible businesses through exposure and promotion. We were featured on their homepage as well as distributed in a global email list reaching over 80,000 relevant readers worldwide. Article is based on interviews we gave over the last few months.
The story can be found here: http://www.eco-business.com/news/pineapples-tasty-fruit-effective-cleaning-agent
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Bangkok - On February 16, 2016, Kasetsart University organized the Thailand Green Design Awards 2016, an event promoting efficient use of resources and environmentally friendly innovations. The event was attended by students, local enterprises, and was open to the general public, with over 190 works competing for awards and recognition. The award presentation ceremony was held at the Thailand Creative & Design Center (TCDC).
PiPPER STANDARD natural household cleaning products, the brand of Equator Pure Nature, received the recognition of Best Business Enterprise for ‘Product for Life Enhancement’. Singh Intrachooto Ph.D., Head of Creative Center for Eco-Design at Kasetsart University and one of the judges for the awards, shared that “The judges agree that PiPPER STANDARD deserves recognition for their natural cleaning innovation focused on consumer health and minimizing impact on the environment. The packaging is also designed to maximize space and capacity, which is both practical and advanced.”
Mr. Peter Wainman, founder and CEO of Equator Pure Nature, noted that the award speaks to the guiding message of the company. “We believe that a healthy environment starts at home, and it is our company’s mission to improve people’s lives by promoting the replacement of chemical cleaning products with natural, healthy cleaning products. Receiving this award as the top ‘Product for Life Enhancement’ confirms our mission which we are committed to and continue to pursue.”
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Khun Shutikarn Chotpongtanon, a bicycle riding enthusiast and owner of the Be Bike bicycle shop, was recently interviewed about how she takes care of her health and the health of her bicycle apparel. We asked how she cared for her bike clothing with regard to washing, and the answer was simple: Natural laundry products.
Khun Shitikarn shared her tips for how to select bike clothes: “Most of people think they can just wear any T-shirt to ride a bicycle. Of course they can if we are only speaking about a riding for a short distance, but for the most suitable and effective wear, we should select a bicycle shirt that is heat transferable to keep our body cool during the ride. For pants, I normally select ones with gel in the groin area to protect against chafing and frictional heat while riding”
She also added “To keep the quality of my bicycle wear at its highest, I use PiPPER STANDARD natural laundry detergent and fabric softener. I like how it cleans with natural enzymes from pineapple fermentation and helps to prevent bad odors that normally occur in sportswear after exercise. It also doesn’t ruin the gel in my bicycle pants.”
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Equator Pure Nature and Pipper Standard were mentioned in the Singapore Straits Times on February 18, 2016. Authors Curtis S. Chin and Peter N. Wainman use Equator Pure Nature as a model for US firms interested in starting business in ASEAN
see more: http://goo.gl/Aabi8G
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January 11th, 2016, Hong Kong - Announced at the Hong Kong Convention and Exhibition Centre (HKCEC), PiPPER STANDARD® natural laundry detergent won the Eco Award from the Hong Kong Toys & Baby Products Awards 2016. Organized by the Hong Kong Trade Development Council (HKTDC), representatives from brands around the world joined and competed for awards covering different product categories. The judging was based on innovation, functionality, safety, marketability, and environmental friendliness.
The Eco Award was given to the product deemed “most eco-friendly in terms of the overall concept, use of materials, and production process.” PiPPER STANDARD® was awarded this honor for their outstanding product covering environmental-friendliness.
PiPPER STANDARD® products are certified to biodegrade more than 90% in one month and are sold in bottles produced from HDPE recyclable material. Their sustainable and zero-waste production process is also eco-friendly from start to finish.
Holding a pineapple in his hand, Mr. Peter N. Wainman, Chairman and CEO of the Thai natural consumer goods company Equator Pure Nature Co., Ltd (EPN), shared information about PiPPER STANDARD® products with the HKCEC audience, which included potential business partners from around the world. “Our proprietary pineapple fermentation process is our key differentiator. Our patent-pending process yields natural enzymes, organic acids and biosurfactants that allow us to avoid using harsh chemicals. We intend to improve people’s lives by providing natural products that clean as well as, or better than chemical products, while remaining healthy and safe for the whole family,” said Mr. Wainman.
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ASEAN’s leading natural cleaning products company comes to its third Southeast Asian market as the ASEAN Economic Community launches
BANGKOK & VIENTIANE – Equator Pure Nature Co., Ltd. (EPN), Southeast Asia’s leading manufacturer of natural household cleaning products, has made Laos the third market for its PiPPER STANDARD® products. The Bangkok-headquartered company’s full line of powerful, naturally-based PiPPER STANDARD® products are now available in Laos at the newly-opened Rimping Supermarket, located in the View Mall, Xaythany District, Vientiane.
With availability in Vientiane, Laos becomes the third market where PiPPER STANDARD® products are sold, following launches in Thailand and Myanmar.
“In Laos, as across ASEAN, we are seeing an increasing demand for products like PiPPER STANDARD® that address growing concerns about health and the environment,” Equator Pure Nature CEO, Mr. Peter Wainman said. “We are very proud to make Laos our third market as the new ASEAN Economic Community launches.
“In markets big and small, smart ASEAN consumers know that a healthy environment begins at home, and are removing unwanted chemicals from their daily lives,” Wainman added. “The benefits of going natural are as important in Laos as in Indonesia, and that’s one of the reasons we foresee significant growth and expansion opportunities in 2016.”
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Mr. Peter Wainman, Chairman and CEO of the Thai natural cleaning products company Equator Pure Nature Co., Ltd (EPN), has been awarded Eco Entrepreneur at the Entrepreneur NOW Awards 2015 in Bangkok.
Bangkok, Thailand, January 04, 2016 - Mr. Peter Wainman, Chairman and CEO of the Thai natural cleaning products company Equator Pure Nature Co., Ltd (EPN), has been awarded Eco Entrepreneur at the Entrepreneur NOW Awards 2015 in Bangkok.
The Entrepreneur NOW Awards, determined by Bangkok’s Networking Community in partnership with American Chamber of Commerce (Thailand), UNESCO, the Thai-Italian Chamber of Commerce, the Irish Thai Chamber of Commerce, and Yougov, recognize both Thai and international entrepreneurs with businesses in Thailand. By recognizing the top entrepreneurs in Thailand, the awards intend to promote entrepreneurism and attract investors to Thailand and the ASEAN region.
The Eco Entrepreneur is awarded to the entrepreneur who shows “initiative regarding sustainability strategies that encompass every business operation” and whose business minimizes adverse environmental impact. Mr. Wainman and EPN were recognized for product innovation and dedication to maintaining a healthy environment, in both the home and outside environments. Additional criteria for judgment were uniqueness, vision and potential, value in Thailand and ASEAN, eco-sustainability, striking achievements, overcoming challenges, and brand recognition and traction.
For Mr. Wainman, this award is a testament to his and Equator Pure Nature’s dedication to providing consumers with a natural, healthy product that is safe for the whole family and the environment.
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December 1st, 2015, Thailand - PiPPER STANDARD® traveled to the Bamboo School in Buriram Province to provide the school children with PiPPER STANDARD® laundry products and to educate them on health and safety. Equator Pure Nature Founder and CEO Mr. Peter Wainman and Managing Director Ms. Sirilak Narontanupone met with well-known Thai humanitarian Mr. Mechai Viravaidya, founder of the Bamboo School, to gift the school bottles of PiPPER STANDARD® laundry detergent and fabric softener with the vision of creating a healthy environment for the students. Mr. Wainman spoke to the children about his experience with allergies and explained why he created PiPPER STANDARD®, while Ms. Sirilak shared her knowledge about the dangers of chemicals in cleaning supplies and how to live a healthier life.
The students performed workshops practicing washing clothes with PiPPER STANDARD® and reusing after-wash water to help grow plants and trees. The students also presented ideas on how PiPPER STANDARD® bottles could be reused to create a more sustainable environment. The event was a rousing success and the students took joy in learning about health and safety.
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Interview with Mr. Peter Wainman, Chairman and CEO of Equator Pure Nature on GURU Magazine issue September 25 - October 1, 2015.
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